Webflow, Framer, Squarespace and Wix — compared on the things that actually decide a project: starting price, CMS depth, e-commerce, and how much design control you really get.
Site plan, billed annually. CMS plan (Premium) is $25/mo billed annually.
Basic plan, billed annually. Pro is $30/mo billed annually.
Basic plan, billed annually. No free plan — 14-day free trial.
Light plan, billed annually. Payments start on Core ($29/mo billed annually).
| Webflow | Framer | Squarespace | Wix | |
|---|---|---|---|---|
| Best for | Design-led sites, blogs & client work | Landing pages & animated marketing sites | Portfolios & small shops that want one bill | Beginners & small business sites |
| Free plan | Yes (Starter, webflow.io domain) | Yes (Framer domain) | No — 14-day trial | Yes (Wix subdomain, Wix ads) |
| Paid plans from | $15/mo billed annually (Basic) | $10/mo billed annually (Basic) | $19/mo billed annually (Basic) | $17/mo billed annually (Light) |
| Plan for a blog / CMS site | Premium $25/mo billed annually — 20,000 CMS items | Basic $10/mo — 1,000 CMS items; Pro $30/mo — 2,500 items | Any plan (blog included from Basic) | Any paid plan |
| E-commerce | Dedicated e-commerce plans from $29/mo billed annually | Not a core feature — selling usually needs third-party tools | Built into every plan; Basic carries a 2% transaction fee | From Core plan ($29/mo billed annually) |
| Design control | Highest — full visual control over layout & CSS-style properties | High — freeform canvas, strong animation tools | Template-guided — structured sections | Drag-and-drop editor, template-based |
| Extra costs to know | Workspace (team) plans are billed separately; add-ons such as A/B testing cost extra | Extra editors $20/mo each; higher CMS limits via paid add-ons | Higher tiers mainly cut transaction fees and add video storage | Business features and storage scale by tier up to Business Elite ($159/mo) |
Prices are per site, USD, before tax, as published by the vendors in November 2026. Plans change — always confirm the current price on the vendor's site before you buy.
Webflow is a visual web development platform: you design with controls that map closely to real CSS, publish to managed hosting, and run content through its CMS. In May 2026 Webflow simplified its Site plans — the old CMS and Business plans were merged into Premium ($25/mo billed annually, $39/mo monthly), which includes up to 20,000 CMS items. The entry Basic plan ($15/mo billed annually) covers simple sites without a CMS, and a free Starter plan lets you learn the tool on a webflow.io subdomain.
Framer started as a design tool and became a website builder with a freeform canvas, built-in hosting, CMS, analytics and SEO. Its current lineup is simple: Free, Basic ($10/mo billed annually, $15 monthly) with 30 pages and 1,000 CMS items, and Pro ($30/mo billed annually, $45 monthly) with 150 pages, 2,500 CMS items, staging and redirects. Paid plans include monthly AI credits for its built-in AI features.
Squarespace bundles templates, hosting, a store, invoicing and memberships into one subscription. Plans run Basic ($19/mo billed annually, $25 monthly), Core ($29/$39), Plus ($49/$65) and Advanced ($99/$139). There is no free plan, but there is a 14-day free trial. Every plan can sell products; the Basic plan carries a 2% transaction fee on store sales, which is the main reason sellers move up a tier.
Wix is the most mainstream option here: a drag-and-drop editor, a large template library, AI site-building tools and a big app market. The free plan is permanent (with Wix branding and a Wix subdomain). Paid plans run Light ($17/mo billed annually) for a custom domain without ads, Core ($29/mo) which adds payments and basic e-commerce, Business ($39/mo), and Business Elite ($159/mo) at the top.
Portfolio or brochure site? Any of the four works. A growing blog or content library points to Webflow's CMS. A store points to Squarespace or Wix. A landing page that has to look striking points to Framer.
If you think in layouts and want pixel-level control, Webflow or Framer. If you'd rather not think about design at all, Squarespace's structure or Wix's templates will get you live faster.
Annual billing is cheaper everywhere, but check the add-ons: team seats (Webflow Workspace, Framer editors), transaction fees (Squarespace Basic), and the tier you'll need once you start selling (Wix Core and up).
Webflow, Framer and Wix all have free plans; Squarespace has a 14-day trial. Build one real page in two of them before paying — the editor you enjoy using is usually the right choice.
No. All four are built for creating sites visually. Webflow rewards people who understand basic web concepts (the box model, classes), but none of them require writing code to launch a normal site.
On published pricing, Framer Basic at $10/mo billed annually is the cheapest paid plan with a custom domain. Wix Light ($17/mo) and Webflow Basic ($15/mo) are close; Squarespace starts at $19/mo but includes commerce features the others charge more for.
Squarespace includes selling on every plan (mind the 2% fee on Basic), and Wix adds payments from its Core plan. Webflow sells dedicated e-commerce plans. Framer is the odd one out — it has no native checkout, so stores usually pair it with third-party tools.
Content such as text and images can be copied over, and blogs can often be exported/imported via CSV or RSS depending on the platform — but designs do not transfer. Switching builders almost always means rebuilding the design, which is why Step 4 (try before you pay) matters.
Because this guide is compiled from the vendors' published specifications and pricing, not from paid placements or invented testing. Where a judgment appears (for example, "steeper learning curve"), it reflects widely documented characteristics of the tools, and the underlying facts are always shown next to it so you can judge for yourself.